Services

Website Content

Our approach to creating content for a client website starts with an intense data dump, learning as much as possible about your business — from products and services to business strategy, personal philosophies and what sets you apart from your competition. We then craft your story in a way that resonates your target audience and prompts further contact and action. We work closely with website designers and SEO engineers to maximize both the aesthetic impact and search engine effectiveness of the site.

Marketing Content

We create content for a wide array of marketing materials, including:

• Blog Posts & Social Media
• Brochures, Pocket Folders & Sales Sheets
• Branding Materials
• Bylined Articles
• E-Newsletters / Print Newsletters
• LinkedIn Profiles
• Print Profiles
• Press Releases
• Case Studies
• Video Scripting

We work closely with graphic designers, social media experts and other service providers to create content that matches the medium.

Blog Posts

We create blog posts for businesses that drive traffic to your website. We coordinate with our clients and their social media experts and SEO engineers to ensure effective posts. We can provide one-time posts or ongoing content.

Editing Services

We take content provided by our clients and ensure the writing is crisp; the spelling, grammar, punctuation and usage is correct; and the messaging is clear and on target. We edit content for websites, blog posts, marketing materials, e-newsletters and print newsletters, bylined articles, LinkedIn profiles and articles, annual reports and more. Our principal, Christopher Reardon, serves as Editor of Inside Business, the quarterly full-color magazine of the Gateway Regional Chamber of Commerce, and Business Edge, the quarterly full-color magazine of the Morris County Chamber of Commerce.

Bylined Articles

Often business owners and professionals want to position themselves as experts in their field and raise their visibility by writing bylined articles that appear online or in print yet are not comfortable doing the actual writing. In close coordination with our clients we write these articles under your byline, allowing you to demonstrate your knowledge and expertise through well written content.

Public Relations & Crisis Management

We write and issue press releases and create and implement public relations communications plans. We partner with a seasoned publicist to gain greater visibility for our clients, such as radio interviews. With 20 years spent as corporate spokesman for an energy company, our principal, Christopher Reardon, is adept at crisis communications, including talking to the media.

Annual Reports

We create content for annual reports, both in the for-profit and nonprofit sectors. We can provide our clients with some or all of the content needed for your annual reports.

Business Plans

We write business plans that help new and emerging businesses outline a course to success and attract funding. We work in coordination with clients’ accountants and other service providers to create a comprehensive business plan.